Smilebox Van - your outdoor photo presentation
While looking back at our last festival season, we decided to really kick it up a notch for the year 2017. The decision was made to materialize an idea that we have dreamt up years ago. And so we took an old italian caravan, gave it a new coat and packed it with Smybox and Printka technologies. This would give us the freedom to capture fun virtually anywhere, provided there is a road. Our outlandish idea was embraced by Ogilvy&Mather, who wanted to offer something truly unique for their client, and so Smybox van was born.
| 8 stops = 16 days of Smilebox fun |
| Photos were uploaded directly to a microsite, where people competed for the highest number of likes |
| 4.634 photos were taken, 7.033 were printed |
| 6.424 email addresses were collected for further marketing purposes |
| 37.507 people visited the client's website |
It was a real challenge to get Smybox van ready for its first ride, as there were many details that had to be observed. Luckily, I had the help and support of my colleagues, who were with me through the whole thing.
Lucie Veselá, Smybox Champion
