Reebok and Smilebox together at Teniskology 2016
When we were approached by the production company resq to help them with an installation for Reebok and their new collection Reebok Classic Leather Perfect Split, we immediately said yes. That task was clear - use our technology and know-how to revive the classic photo booth that has been around for over a century. Unlike with our regular events, we made changes to the operating software to achieve the look of black and white stripe-shaped photographs. Also, we managed to hide the Smybox technology into the installation built by the production company. However challenging the idea seemed at the beginning, we faced it head on and the results were definitely worth it.
| 1172 photos were printed over the 2 days |
| Each photo was automatically printed in two copies |
| 418 emails with photos sent - Reebok can use them thanks to a disclosure agreement |
| Photos were printed in black and white |
| There were 3 different graphic templates to choose from |
Without the above-and-beyond approach and enthusiasm of people from Smilebox and their willingness to try something new, it would be very difficult to take this project over the finish line. I believe that together we created - even if for a short moment - something truly iconic.
Jakub Kališ from resq agency
