1172 photos were printed over the 2 days
Each photo was automatically printed in two copies
418 emails with photos sent - Reebok can use them thanks to a disclosure agreement
Photos were printed in black and white
There were 3 different graphic templates to choose from
Without the above-and-beyond approach and enthusiasm of people from Smilebox and their willingness to try something new, it would be very difficult to take this project over the finish line. I believe that together we created - even if for a short moment - something truly iconic.
Jakub Kališ from resq agency

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